The Incredible Shrinking Boomer Economy

July 28, 2009 at 1:09 am 1 comment

0931covdxThe impact on the economy of Boomers slowing down their desire for material things is the focus of a cover story for the August 3, 2009 issue of Business Week magazine. The article uses examples from the auto and hospitality industries, among others, to illustrate how Boomers are cutting back and provides some insight into changing marketing techniques to try and woo younger consumers. It’s an interesting article that’s sure to generate a lot of discussion. Also available on the Business Week website is a podcast relating to the cover story and a slide show providing a critique of advertising campaigns meant to appeal to Boomer consumers.

Business Week is available at three Torrance Public Library locations: Katy Geissert Civic Center Library, Henderson, and Walteria Libraries. If you wish to read the Henderson branch copy, you’ll need to hurry – the branch is scheduled to close for refurbishment on August 1, 2009!

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